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CAPSTONE WORK 2 / LiL’CAMPER Series for Caribou Coffee
Multimedia Marketing Campaign
The finished multi-media project includes three A2 posters, packaging design and their mockups, racket and billboard adverts, a desktop, tablet, and phone website/app prototype for the sub-brand, and a 30-second animation as a TV commercial. Overall, this project was a huge success, with me having to be flexible and utilise my skills in many unrelated disciplines and individually create something that would be expected from a group of students, unaided.
For my second capstone project, the proposal was to create a series of packaging and marketing material for a known coffee chain that would be selling flavoured decaf-coffee for children. For this project, I chose Caribou Coffee for their aesthetics, and created a sub-brand called “lil’camper”, featuring stylised forest animals associated with each different flavour.
